Both coasts taught me waves never say the same thing twice.

Rhythmic without being repetitive. Familiar without being predictable. Before you know it, you're mesmerized.
That's how my copy reads.

- Alisha Sharma I Copywriter & Content Strategist

7+ years · 80+ brands · 20+ categories:

beauty & makeup

🌊

Services offered

PAID ADS

Meta, TikTok, Google, YouTube, Snapchat, and Pinterest. Written to sell.
EMAIL & SMS

Welcome flows, abandoned cart, win-back, post-purchase. Written to convert.
SCRIPTS & BLOGS

Influencer scripts, on-screen overlays, blog posts. Written to hold attention.
WEB PAGES

Full sites, landing pages, & PDP’s. Written to convert browsers into buyers.
BRAND BOOKS

Guidelines, pillars, tone of voice systems. Written to keep every word on-brand.
COPY BANKs

Hooks, one-liners, short form, long form. Written to repurpose anywhere.

Coordinated 200+ micro-influencers to post on the same day for the launch of L'Oréal's Press Night Moisturizer.
Every caption had to clear legal guidelines, hit specific value props, yet still sound authentic to the creator's tone of voice.
Wrote the live script and built out Sephora’s first-ever IG Live to DM, pre-automated flow.
Reaching audiences across the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar.
2019 included a full rebrand .
I was proudly part of the decision to make the fruit matte against an otherwise glossy finish on the literal bottle label itself.